Stallion Promotion

Stallion promotion begins with a perfect picture. It ends with a happy customer and business success for years to come.

In order for your breeding operation to succeed, promoting your stallion is extremely important. An effective ad is very important; it must jump out and capture the breeder’s attention, maintain it with detailed additional information, and encourage the breeder to choose your stallion. Once chosen, it is of the utmost importance that you take care to please the breeder; her experience with you will make or break your business. Explore different mediums with your ads; there are multiple print and electronic options. Power up your promotional strategy and see your business flourish.

Creative effective advertising:

First and foremost the ad must capture the breeder’s interest. Make obtaining a beautiful photograph your top priority. Hire a professional to ensure the picture is of the highest quality and truly highlights your stallion. Professional photography also increases the picture’s adaptability in various formats (online, print, etc). In addition to photography, include multiple professionally edited videos to highlight his spectacular movement, conformation, color, and performance. The photographs and videos must be available to customers in multiple mediums.

After capturing your customer’s interest, you must maintain it. After drawing I the reader with an excellent picture, maintain the breeder’s interest by preparing information on the stallion's performance record, pedigree and progeny. Listen to what the breeder values when they contact you, and then stress how your stallion best suits their needs. Send an attractive brochure (available on either electronic or print copies) with detailed information on your horse. According to Andrea Laycock Mattson, a stallion promoter with 35+ years in the business, “Part of the fun and excitement of choosing a stallion is to talk it over with friends and family, and be able to discuss your stallion's merits as compared to other available choices. Make it easy for them to convince others they have made a good choice. “ A detailed brochure allows customers to have a personal copy of your stallion’s information that is easy to reference. Include contact information in the brochure; make choosing your stallion as easy as possible.

Offer a variety of superior services to ensure customer satisfaction. Once the breeder chooses to use your stallion, fulfilling his needs is extremely important. Ultimately this means returning the mare healthy, happy, and pregnant. Make the process simple and personalized. Partner with an artificial insemination specialist if shipping semen, especially frozen semen, seems to be increasingly popular with your customers. A satisfied customer will spread your name and return for breedings to future mares.

Share your advertising

Explore different mediums to market your stallion to the fullest extent. Both print and electronic sources are very valuable when promoting your stallion.

Print advertising

Register your stallion in breeding directories for immediate exposure to your audience. The breed registry sends the magazine stallion directories directly to breeders; additionally most registries also boast an online directory too. Magazine ads provide additional marketing opportunities; the more the breeder sees your horse’s name, the more curious and willing he becomes. Post flyers in local tack shops and feed stores, and make sure business cards and your breeding brochure are readily available.

Electronic advertising

According to the US Census (updated June 30, 2009) 251,735,500 people in US use the Internet, approximately 73.9% of the population. Take advantage of such a large market to promote your stallion. To begin with, investing in a domain name is an invaluable marketing move. You may purchase a domain name in several formats for varying fees; the most effective domain name is a www.yourstallionorfarm.com name. Websites such as GoDaddy.com make purchasing a domain easy. Build a website that underlines your stallion’s best features, your services, and his progeny. Include customer testimonials. Make contacting you to schedule breeding effortless by including a page used solely to show your contact information.

In addition to building your own page, promote your stallion in online directories. Do your research to see which directories gain the most traffic. Check horse classifieds, breed registries, and showing organizations. Consider the social networking site Facebook. Facebook provides significant networking opportunities; create a page just for your stallion or breeding operation. Friend as many equestrian people as you can. Upload pictures and videos that highlight your stallion’s strengths and the services of your facility.

By promoting your stallion in several locations, you increase his exposure and the amount of opportunities to attract breeders and mare owners. Explore your options with the different marketing mediums and take advantage of prospective chance to expand your stallion’s presence in the industry—you will find success through extensive, professional promotion.